DRTV Advertising

Maximize Your DRTV ROI

Unlike most television commercials, which are designed to build brand awareness, the goal of Direct Response Television (DRTV) advertising is to get consumers to respond to your message—right now. Consumers are persuaded to call or visit a website to request more information or buy something. DRTV is results-driven.

At Savvy Agency, our team of DRTV experts will maximize your campaign's performance. From script to screen, from media buying to fulfillment, we offer a full range of services to fit your needs.

For some companies, DRTV launches their brand. For others, DRTV is the perfect channel to out-maneuver their competitors and improve their marketing ROI. Here's how we can help you:

DRTV Creative Production

Our production division has over 20 years of short form and infomercial experience. From script to screen, our savvy team of producers, directors and editors will create performance-driven commercials for your television campaigns. Once your script is ready and we start shooting, your DRTV campaign can be on the air in as few as 4-8 weeks. We have access to several of the most technologically advanced studios in the industry. We can also film on location and negotiate celebrity endorsements.

DRTV Media Buying

At Savvy Agency, we've found that a profitable DRTV strategy is a combination of cost-per-acquisition and cash media buys. We'll create a customized media plan that delivers the highest revenue and ROI for your campaign. To do this, we'll first run a small cash media test to optimize your offer and determine your optimal payout strategy. (Note: DRTV test campaigns can range from $10K-$100K+) Then, you'll be ready for national campaign roll-out.

Call Center & Fulfillment

Do you have a good call center and fulfillment center? We can align you with the best partners in the direct response marketing industry.