Offline Marketing

Be Seen. Be Remembered

In our digital age, the key to your marketing success is your ability to reach prospects, press and potential partners wherever they are. Today's savvy consumers make buying decisions by gathering information from a variety of sources. That's why offline marketing plays a critical role in DRTV. It is a powerful way to integrate all marketing channels to: reinforce your position as an industry leader, improve your reputation, and generate “buzz” as well as new business.

We'll customize an offline marketing strategy that best serves your needs. Better yet, as part of our integrated marketing approach, we'll leverage any and all corresponding online opportunities at the same time.

Product Reviews

Want press coverage? We'll secure free reviews of your products in general consumer and trade publications. This takes a lot of work—and it's worth it. By using tactics such as relationship building with key media contacts and designing optimized press releases, the media coverage you'll get is golden. For a new product with strong appeal, this is an important way to create sales lift.

Direct Mail

You can effectively reach new customers through direct response mail campaigns: catalog inserts, circulars and postcards, for example. From strategic planning, to creative design and ROI tracking, we can do it all for you. By choosing Savvy Agency, you can even do direct mail on a cost-per-acquisition (CPA) basis.

Event Marketing

From the grand unveiling of a product at an industry trade show, to an intimate cocktail party to showcase your new product, Savvy Agency will help you create the perfect marketing event. We'll also identify pre and post publicity opportunities to make your event an even greater success.

Contests and Sweepstakes

For a popular product with a long history of sales success, or as part of a new product launch, your products may be eligible for contest and sweepstakes campaigns. These are excellent ways to breathe new life into a long-standing “favorite” product or to boost sales of a innovative one.

Text (SMS) Messaging

Billions of text messages are sent every month. The young, gadget-buying SMS audience is the perfect match for DRTV companies. If you’re ready to reach a mass consumer audience which has opted-in to receiving special product offers or sweepstakes, contact us.