Online Marketing

Not Your Typical Agency

Most agencies offering performance-based Internet marketing sell a one-trick pony. They have one channel on the web—affiliates. Unfortunately, those affiliates are seldom managed or managed properly. Suddenly, you'll compete with your own affiliates for sales. And your brand will be burned by affiliates who are spammers.

DRTV advertisers are losing millions of dollars by not protecting their business on the web, and by not leveraging their TV exposure.

What's the solution?

In additon to setting our clients up to get the most from SavvyCommerce, we strategically select affiliates to tap into their brand and customers, without risking yours. But affiliate marketing is just one channel we use to bring you more sales. Here's what Savvy Agency offers you:

Pay-Per-Click Advertising

We’ll get your company at the top of leading search engines such as Google, Microsoft's MSN Search and Yahoo—FAST. We handle everything from keyword research, ad copywriting and bid management. We're constantly running A/B split tests and multi-variable tests to outperform your competitors through pay-per-click (PPC).

Search Engine Optimization

Search engine optimization (SEO) is a tedious, ongoing process. Google considers over 100 factors when ranking web pages. Our job is to design web sites so shoppers find you—not your competitors. Our SEO efforts are comprehensive, including: ethical link building, press release optimization and blogging.

Shopping Communities

We use shopping engines such as Shopping.com, Shopzilla and PriceGrabber.com, to drive additional sales to your site. Plus, we create and manage a customized store for you within eBay, which reported record consolidated Q2-07 net revenues of $1.83 billion. Shopping communities, like eBay, are critical marketing channels because many of those members only shop within those trusted communities.

E-Mail Marketing

You know the rule: 80% of your revenue comes from 20% of your customer base. Your e-mail list is pure gold. That's why we focus on savvy, and safe, e-mail building strategies. Want to test new products or special offers? Liquidate your excess inventory? Just let us know; you'll see your sales increase within 24-48 hours of our campaign launch.

Video Marketing

We integrate your DRTV videos into the websites and landing pages we design for you. We also create viral campaigns to leverage popular video-sharing sites like YouTube, Metacafe and others. But just throwing your DRTV commercial on these sites doesn’t mean it will work. We work with you to build buzz in these social networking sites to highlight your product and create sales.

Blog Reputation & Trademark Infringement Management

Thousands of new blogs are created every day. And what bloggers say can make, or break, a brand. So, we routinely monitor the blogosphere and web. We alert you of bad PR and give you action steps to turn it into good PR. We also notify you of possible trademark infringement by your competitors.

Affiliate Marketing

When properly managed, affiliates boost your bottom line. However, affiliates can also be spammers, and if left unchecked, can instantly burn your brand and kill your sales. We hand-select your affiliate team--to tap into their loyal customer base and safely generate new sales for you. Plus, our affiliates convert more sales for you because they are a relevant match for your products.