1. During your DRTV test phase, are you testing multiple up-sell scripts to maximize your revenue per sale?
2. Are you using a combination of cash media buys and cost-per-acquisition to reduce your per-customer cost?
3. Do you know your website conversion rate for each DRTV offer?
4. Do you know your website up-sell conversion rate for each DRTV offer?
5. Do you know exactly where website visitors abandon your up-sell process?
6. Have you done A/B split and multi-variable testing on website “landing pages” to find out which design sells best and why?
7. Do you know which video performs best for each product website: auto-start or paused start?
8. Do you consistently use press releases to increase awareness of your products while also improving your SEO efforts?
9. Do you get frequent product reviews that drive traffic to your website?
10. Do you routinely analyze the ROI of each marketing channel (i.e. DRTV, pay-per-click, e-mail, affiliates, print)?

Your Score:
10 points: Perfect! Call us; we'd love to hear your success story.
8-9 points: Excellent, but you could be getting a higher ROI.
6-7 points: That's a good start, but you could be doing a LOT better.
3-5 points: Oh my. You're BLEEDING money!
0-2 points: What the? Call Savvy Agency today for emergency treatment!